The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

Brand management involves a number of important aspects such as cost, customer satisfaction, in-store presentation, and competition.Brand management is built on a marketing foundation, but focuses directly on the brand and how that brand can remain favorable to customers.

1. The company counted the branding campaign a success when their product became a household name and surveys indicated they had a loyal base of customers.
2. If your are starting a new company one of the most important things you can do is make sure to get the correct branding.
3. I really liked the branding that Joes's used on their bottles because it was a flower stamped right into the glass.



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